In 2022, Denver welcomed 36.3 million visitors. These guests generated $9.4 billion for the Mile High City.
That's fantastic news if you have vacation rental properties in Denver, as the city's robust tourism industry means more potential guests.
However, you must still implement effective vacation rental marketing strategies to get a slice of that pie. If you're unsure where to start, don't worry; we're here to share tips to help increase rental bookings, so read on.
Choose Your Advertising Platforms
The Internet is one of the best places to promote rental properties because many Americans rely on the Web when planning trips. For instance, according to USA Today, 32% of trip planners read online reviews. Many also turn to social media platforms like YouTube, Instagram, Facebook, and TikTok for travel ideas.
So, it's best you use Internet vacation property advertising as one of your rental marketing tactics. You can list your rental on Vrbo, Booking.com, and Airbnb, as these are some of Denver's top vacation rental platforms. You should also post enticing content about your property on social media.
Create Engaging Property Descriptions
Successfully marketing your vacation rental property involves highlighting its best features. Of course, you need to indicate how many bedrooms and bathrooms it has, but you should emphasize what makes it stand out.
For example, suppose your vacation rental is close to one of the 20,000+ acres of park in the mountains or the 200+ parks within the city. Or perhaps you can see some of the 200+ visible named peaks in Denver from your property. It also has an outdoor space, such as a balcony or patio, where these majestic views are visible.
If so, you should include all those details in your property description. That way, potential guests will have a clearer idea of what to expect when they stay at your rental.
Promote Your Rental as Pet-Friendly
In the U.S., around two in three people own pets. Many consider their pets family, so they usually take their furry family members wherever they go, including on holidays.
Take advantage of that to make your vacation rental property even more appealing. On your listing, highlight the fact that you allow pets.
Back Descriptions With Photography
One of the most crucial vacation rental tips to abide by is to support your property descriptions with stunning photography. Photos and videos let your audience "experience" your property before booking it.
Here's what you need to showcase in your visuals:
- Outdoor area
- Bedrooms
- Bathrooms
- Kitchen
- Living room
- Views from inside and outside
Just ensure you've cleaned and staged your rental before photographing it. You should also have optimal lighting when creating your visuals.
Follow These Vacation Rental Marketing Strategies
Advertising on the best platforms, creating engaging descriptions, allowing pets, and taking great photos are some of the most effective vacation rental marketing strategies. So, use all of these tactics to promote your property and get more bookings.
Alternatively, you can rely on our full-service real estate asset management company, PMI Denver Metro. We're a part of PMI, a professional property management company with over 20 years of industry experience. Our team can market your short-term rental, coordinate bookings, manage guests, and oversee property maintenance.
If you're ready to boost your booking rate, call us today! We'll happily explain what we can do for your Denver rental.
